What is SEO? Why should businesses invest in SEO?

What is SEO? – Search Engine Optimization (SEO) for short – A digital marketing method based on search engines Search Engine Marketing (SEM). The following article we want to fully explain the full concept of SEO, please refer to it.

Overview of SEO

All the basic information about SEO such as: Concept, SEO costs, some types of SEO and how SEO works… In addition, we will analyze the advantages and limitations of SEO. Surely the useful information below will help you better understand SEO. Come on, let's get started!

SEO is a series of highly specialized & technical activities focused on:

• Optimizing the code platform, the website's Onpage SEO criteria
• Develop and optimize website content (contents): Structure and content of articles, images, videos...
• Promote user interaction, Offpage SEO techniques…

Some types of SEO

1. Website SEO
2. Keyword SEO
3. SEO Content
4. SEO Map
5. SEO Youtube Videos
6. SEO Fanpage/Facebook
7. SEO Brand
8. Image SEO…

What does SEO cost include?

The cost of an SEO project includes many different costs. Specifically:

1. Cost of website, domain name

The cost of domain names is divided into international domain names and Vietnamese domain names. Depending on the domain you want to SEO in Vietnam or internationally, the cost of domain SEO is different.

Besides, if the business has a website design request, the cost also includes the cost of website design. Depending on the aesthetic level of a website, the cost of designing is high or low.

2. Cost of website maintenance, attack, DDOS

This is the cost that businesses have to pay to maintain their website, if you want your website not to be hacked, you will need to pay an additional cost of anti-attack, DDOS website.

3. Cost of writing articles

Depending on the quality of the article and the number of words in the article, this cost is high or low. The typical cost to pay for an article will range from 30k to 200k.

4. Cost of SEO optimization

Depending on your agreement and the SEO service provider, this cost is high or low.

5. Cost of backlink or system

Supposedly the easiest is to build links yourself or buy a little outside. The cost is about 2,000,000 VND/month. So 3 months is 6,000,000 VND. If you build a satellite system at least 5 sites. The cost will be 5,800,000 VND/1 website x 5 websites = 29,000,000 VND

6. Social expenses, adwords

The cost to pay for direct traffic to support SEO is at least 3,000,000 VND / month. The maximum is 10-20 million. And it takes 3 months to take effect. That is about 9,000,000 VND to 30,000,000 VND – 40,000,000 VND.

What are the important factors in SEO?

Here are the 5 most important factors in SEO:

1. Keyword

The following three conditions must be met:

• The keyword must appear on the website and th1e content shows up on Google.
• Websites are valuable to users: as a result, they stay longer, share more, like more.
• If you meet these two conditions, you will be number 1 with that keyword.

2. Content

Must be unique online and regularly updated. Content must benefit the reader.

3. Link

The more links pointing to the site, the more popular it is online, the higher the reputation and the higher the ranking.

4. Traffic

The more traffic, the greater the website authority and the higher the ranking.

5. Domain name and technical elements (Domain)

Prestigious domain names SEO fast, domain names containing SEO keywords will be faster. A fast, stable website will have a good reputation, high rankings.

How does SEO work?

As mentioned above, SEO is essentially the work of optimizing your website for the purpose of keywords to rank high on the search results page.

In principle, SEOer needs to optimize to get the maximum quality score. You can refer to the image below, showing the optimal review rate for some SEO criteria.

We can also refer to the basic steps that search engines work as follows:

• Your content is published on the internet environment
• BOTs (spiders) of the search engine will scan and collect data to transfer to the system's database
• The search engine's algorithm will classify the data and evaluate the indexes and ratings
• Your content is rated (or not)
• The system consists of BOTs and the algorithm continues to work and repeat the cycle. Your content and the associated data therefrom are also evaluated and ranked accordingly.

Advantages of SEO

Some of the outstanding advantages of SEO are:

1. Optimizing the rate of Roi

An outstanding advantage of SEO is to help optimize ROI (Return On Investment - the ratio of profit earned to investment costs).

After the keyword to the top will increase traffic to your website. Help your business collect leads and sell instantly.

Based on customer behavior when accessing a website, businesses can determine customer behavior. Also know the keywords that bring the highest percentage of customers completing the payment.

From there, contributing to increase website traffic and conversion rate. It also contributes to increase the profit rate of the business

2. Cost saving

SEO is a process that takes time and effort. Other types of advertising such as Google Ads ads are not small. Some industries are highly competitive one click can go up to several hundred thousand to several million.

SEO really saves a lot of costs compared to other types of marketing.

3. Improve User Experience

The more Google search engine tries to return the content that best matches the user's requirements. Interaction gives users a sense of enjoyment.

4. User experience on the page

When you have a good website that makes users satisfy the requirements, you gradually gain trust. Trust is what they are ready for your product.

The problem is how do you get users to interact with your article. Be it a comment, clicking on a link, clicking on an image…

5. Support customer behavior analysis

When customers visit your website. They will go to the sites they like. From there, the behavior of customers' preferences is revealed. With Google Analytics tool to help you analyze customers in great detail.

With Google Analytics will help you know what page customers are on for how long. Gender, age, geographic location, what pages they turn off your site.

6. Increase the brand reputation of the business

When the keywords are SEO to the top, customers will know your brand products more and more. Since then, your brand has grown.

The way you increase the trust of your customers is by developing great content. The way to make great content is not only to get to the top but to read your content will trust you. And finally purchase.

What are the limitations of SEO?

Besides the advantages of SEO, the issue of long-term investment or competitors are also disadvantages of SEO, let's review in detail.

1. Long investment period – affects the opportunity cost in business.

SEO is a long-term website promotion method. For articles on your website to appear at the top of the search engines will take a long time. Maybe even up to several months. So with SEO, businesses need to have patience.

And this method will not be suitable for business people who need to advertise quickly. An SEO project needs a tactic of keyword analysis, reasonable content development, and quality link building that takes a lot of time.

2. Competitors

More and more competitors because people have been focusing on SEO as an important marketing channel. So competition is getting fiercer.

The advice is that you need to build better content than your competitors. When you provide more value than them, it will definitely rank higher.

3. The constant volatility of the Google algorithm

Search rankings are largely optimized based on the Google algorithm. If the barem changes, the score will also change. Google often has unexpected updates to remove low-quality sites from the search results table.

Why should businesses invest in SEO?

As a business, each investment is made before specific goals of value and benefits. The Viet SEO team has a very detailed and specific analysis article on this issue.

1. SEO for users

We all realize, Google's search engine has brought a great social value. To get useful, multi-dimensional, convenient, free information… We have to really thank its founders.

SEO activities are a series of operations to optimize. Optimized to match the working mechanism of a giant Google Search engine. Optimizing for users to access information more useful, more convenient, more accurate…

SEO helps create competition, commercial antagonism that the user is the beneficiary. The competition is user-oriented, making businesses work more seriously. Work better, bring higher value to users…

Within the scope of this article, we also summarize here the value and benefits of investing in SEO. From there, you have a more comprehensive view of SEO and what it means to businesses.

2. 5 Benefits of SEO for businesses:

• Increase product and brand awareness
• Promote the keyword set of the top business
• Grow the number of potential customers as well as drive sales
• Is a sustainable and friendly approach
• Practice positive thinking

3. System of 6 important values from SEO to businesses

• Build a solid media database
• Create strong customer flow
• Optimizing marketing costs
• Multidimensional measurement information system
• Short, medium and long-term marketing strategies throughout
• As a launch pad for business growth.

What is the difference of SEO and Digital Marketing?

As with any marketing plan, SEO plays a big role in developing increased brand awareness. Most importantly, SEO brings organic traffic to your channel (website, landing page, ...)

If your marketing goals include metrics from digital marketing. The target allocation coming from SEO is something that cannot be ignored. Because SEO brings traffic at a very low cost.

About the mechanism of action

The working mechanism of SEO will depend on 3 main factors:

• The compatibility between the target audience's search keywords and the article content
• Backlinks from quality websites to increase the credibility of the site
• Technical factors that help search algorithms

In other words, SEO is the solution to help the brand appear in the eyes of customers naturally. Through useful content developed based on the search behavior of the target audience.

And Digital Marketing is a combination of:

• Content marketing
• SEO
• Social media
• Email marketing
• Marketing automation
• …

We understand Digital Marketing is a method of naturally attracting customers towards a brand through the coordination of many channels and departments to create seamless, highly personalized experiences.

Frequently asked questions about SEO

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing web pages to achieve a high position in the natural search results of search engines such as Google, Bing or Yahoo.

Why is SEO important?

SEO helps your website show up first in search results, increases user reach and traffic, and helps build credibility, brand, and sales.

What are the main SEO factors?

Key SEO factors include keywords, content, page titles, Meta tags, internal links, page links, and page load speed.

What are keywords and how to use them effectively?

Keywords are words or phrases that users enter into search engines to find information related to your product or service. To use keywords effectively, you need to find the right keywords, use them in your website content naturally, and make sure not to use too many keywords to avoid being seen as spam.

What is content and how to optimize it for SEO?

Content is the information, articles, images, videos, ... that you put on your website. To optimize content for SEO, you need to write quality and useful content for users, ensure keywords are used appropriately, and format content for readability and searchability.

The economic era 4.0 forces every business and every business model to move. Digital in marketing is a pioneering method. Get started with Digital Marketing, with an investment in SEO Web Services today!

Above are the sharing about SEO, what is the concept of SEO? and the benefits of doing SEO. We look forward to receiving your comments to further optimize the information.

About Viet SEO company

Viet SEO Company is a company specializing in SEO services and online marketing. The company is headquartered in Vietnam and provides SEO services, advertising on Google and Facebook, website design and other online marketing strategies for domestic and international businesses.

Viet SEO Company is committed to providing high quality services at a reasonable cost to help customers grow their revenue and build their brand on the Internet. In addition, the company always updates the latest trends in the field of SEO and online marketing to meet the needs of customers.

If you are interested in the services of Viet SEO company, you can find out more information on the company's website or contact the customer support team for advice and support.